To create a new technology that addresses a human need, then encapsulate that technology in a product or service, and deliver it to the marketplace.

• This is hard.
• There are a lot of factors beyond your technology that matter.
• Design is an important one.

• Research:
• Develop new technology
• Look for an application, market, or need
• Advanced Development:
• Prototyping
• Intellectual Property Activities
• Business Planning
• Spin Off:
• Biz Development
• Product Development
• Marketing, etc.

Enters into the process in a key way at a number of points.

• Conceptual Design & Development: look for an application, market, or need
• Software and Interface Design & Development: UI, UX, prototyping, etc.

• Questioning, brainstorming, forming ideas, stating assumptions.
• Sketching, storyboarding, modeling, etc.
• Market research, demographic studies, etc.
• Creating proposals, specs, and conceptual prototypes.

• Is iterative, leading from the initial concept to a final, marketable product. Prototypes serve to elucidate many stages of the development process.
• Can have different audiences, different goals, and therefore different requirements.
• Technological / functional
• User experience, value proposition, etc.
• Investors, Biz dev, etc.

• Assumptions about users:
• Why are they using this product? Leisure activity, professional tool, etc.
• What are they like? Young/old, educated/motivated, early adopters, etc.
• Assumptions about technology, platform, etc.
• Experience: activity, flow, availble choices, metaphor, etc.
• Functionality: UI, buttons, screens, control, feedback, etc.
• Look and Feel
• Testing, focus groups, learning, etc.

Conceptual design sketches, scenarios, storyboards and patent application illustrations.